How Marketing Can Improve Your Recruiting Did you know that marketing strategies can help your recruiting? More and more organizations are finding this out, and it’s helped them not only recruit top talent, but also retain them. Probably the most important thing that recruiters are borrowing from marketing is the need to have a well-developed brand and culture, because it impacts the workplace environment and employee engagement. Once you have an established brand and culture, you can take that and apply it to your recruiting process, and position your organization as the best option for top talent. Plus, once your culture is developed you can do thinks like record Lip Dub video's, like the one below. Bring out Your Brand Your brand is another way to engage candidates and attract top talent to your organization. Having clean, active, and engaging social media pages that portray your values and show your organization’s culture, can make you seem like a fun environment to work in. According to iCIMS, 94 percent of job seekers said they would be more likely to apply for a job if the organization is on top of their brand online. For example: make your posts employee-centered by posting photos of employees together at events or work parties. Show them smiling, having fun, and making a difference. Then, when it comes time to find candidates, your social media presence shows that you care about your employees. These kinds of posts and marketing help build your brand and establish an identity that your organization can continue to use and grow. Your recruitment ads should also show the same message about what your organization cares about. Make sure that you’re presenting a consistent brand message on everything that you do online. Communicate Your Culture To help structure your brand, social media presence, and employee engagement, create a culture that promotes and proves a sense of community, belonging, and acceptance. This will have a big impact on your employees, your overall brand, and your potential candidates. Examples include monthly employee parties or social hours, different committees to develop culture and awareness, and rewards and opportunities throughout the year. A strong culture centered around employees and making a difference can greatly improve the involvement level from employees, make them contribute to what you’re offering, and make potential employees want to be a part of what’s happening. It's a Journey Creating this kind of brand and culture doesn’t happen overnight. In fact, it can take a long time to develop events, engagement, and committees. However, you can start compiling photos for social media posts, and making sure that your ads give a consistent message. This will develop your brand, and give your recruiting a leg up on the competition, because you have another way to attract talent and show them what a great place your organization is. Does your recruiting strategy need to include more marketing tactics? Katie Roth Katie Roth has been in a leadership role in the employment industry for the majority of her career. Currently, she is the President of Aureon HR's talent acquisition team. Katie is a graduate of the University of Iowa and is certified by both the Society for Human Resource Management (SHRM), as a Senior Professional in Human Resources, and the National Association of Personnel Services, as a Certified Personnel Consultant (CPC).